Terms of Service
Effective Date: 20.05.2026
Introduction
Welcome to Shamel ("Platform"), an AI-powered UI/UX, software, and product generation platform operated by SDAIA.
These General Conditions of Use govern your relationship with Shamel and form a legally binding agreement between you and Shamel. By accessing or using the Platform, you agree to comply with and be legally bound by these Terms of Service.
These General Conditions apply to all users of Shamel. If a Shamel service, product, or action has its own specific conditions, those specific conditions will apply. If there is any discrepancy between these General Conditions and specific conditions, the specific conditions shall prevail.
Any amendments or supplements to these General Conditions amend or supplement the contractual relationship between you and Shamel. They enter into force when you continue to use Shamel's services after the amendment or supplementation. You will be informed of material changes, and you may stop using the Platform or delete your account if you do not agree.
Use of Shamel signifies your full acceptance of these General Conditions without reservation. Compliance with these General Conditions is a precondition for using our Services. If you do not agree to these Terms, please do not use our Services.
Definition of General Notions
Account - your user account registered on the Platform.
API - Application Programming Interface; a set of rules and protocols that allows Shamel to communicate and exchange data without human intervention.
Applicable legislation - the Kingdom of Saudi Arabia legislation framework.
Copyright - a legal right that allows the creator of an original work, such as a blog post, photo, video, or code, to decide if and how that work may be used by others, subject to certain limitations and exceptions.
Deadline - a time limit that Shamel places for provision of a certain request or service.
Derived Data / Model Data - aggregated, anonymized, processed, or transformed data derived from User Content or usage logs used for analytics, model improvement, or product development.
Disclaimer - a statement that limits someone's legal responsibilities.
Government User - any government entity that enters into a contract, Service Order, or MSA for Platform services.
Indemnify or indemnity - the contractual obligation to compensate losses suffered by another individual or organization from legal proceedings such as lawsuits.
Intellectual property rights - rights over creations of a person's mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.
Liability - losses from any type of legal claim, whether the claim is based on contract, tort including negligence, or another reason, and whether or not those losses could have been reasonably anticipated or foreseen.
Organization - a legal entity, such as a corporation, non-profit, or school, but not an individual person.
Outputs - results generated by the Platform, including designs, flows, mockups, code snippets, copy, or other deliverables created or produced by the Platform's AI or tools.
Parties - Shamel and you.
Personal Data - information about a particular person, including information that identifies or can reasonably be used to identify an individual.
Platform, Company, Controller, we, our, or us - Shamel, an AI-powered UI/UX, software, and product generation platform operated by SDAIA.
Third-Party - any natural or legal person or entity other than you and Shamel, unless a specific context gives the term another meaning.
Trademark Symbols - names and images used in commerce that are capable of distinguishing the goods or services of one individual or organization from those of another.
User Content or your content - things that you create, upload, submit, store, send, receive, or share using the Platform, including design assets, prompts, project files, images, text, metadata, Docs, Sheets, Slides, and Outputs.
Warranty - an assurance that a product or service will perform to a certain standard.
You or User - the individual or legal entity that registers for or uses the Platform, including use without registration where applicable.
Shamel is a product generation platform operated by Saudi Data & AI Authority - SDAIA.
All terms and notions defined above are general notions implemented throughout Shamel's Services, except where a certain service has specific definitions. In case of discrepancy, the specific definitions shall prevail. Words used in the singular have the same meaning in the plural.
Eligibility
For individual registration, you must be at least 18 years old and provide accurate registration information required by the Platform.
For entity registration, if you are using Shamel on behalf of an entity, you must provide accurate registration information and represent and warrant that you have authority to bind that entity to these Terms. By accepting the Terms on behalf of an entity, all references to "you" refer to that entity.
As a person or entity registered in the Platform, you shall use the Platform in compliance with applicable laws and regulations of the Kingdom of Saudi Arabia.
Registration
To use certain Services provided by the Platform, you need to register an account with Shamel and log in to that account.
To access certain APIs, you may be required to provide identification, contact details, or other information as part of registration or continued use. Any registration information you give to Shamel must be accurate and up to date, and you must promptly inform us of updates.
If you open an account with Shamel, you are responsible for maintaining the confidentiality of your account, password, and payment method details, and for restricting access to your account. You accept responsibility for all activities, including purchases, conducted through your account or password.
When creating an account, you must provide accurate, complete, and current information.
You choose whether the account is for personal use or an entity.
You may choose to add a phone number, email, or other contact information.
It is optional to add your payment information.
You are solely responsible for your Account, credentials, and all activities under your Account.
Keep passwords confidential and use MFA where offered.
Immediately notify us of any unauthorized access or suspicious activity. We may suspend accounts where we suspect compromise or misuse.
You may not share account credentials across unrelated organizations unless specifically allowed by your plan and our policies.
Prohibition Policy
You must use the Platform lawfully and in good faith. You cannot use the Platform, or allow those acting on your behalf to use it, to:
Collect or harvest user data without consent, reverse engineer, or attempt to extract or reproduce our models, algorithms, or source code from any API or related software, except where this restriction is expressly prohibited by applicable law.
Defame, abuse, harass, stalk, threaten others, infringe others' intellectual property, privacy, or publicity rights, or use the APIs for activities where the use or failure of the APIs could lead to death, personal injury, or environmental damage.
Perform or upload malware, viruses, worms, Trojan horses, unlawful, abusive, pornographic, hateful, or destructive material.
Bypass quotas, limits, technical safeguards, or security mechanisms, or interfere with or disrupt APIs, servers, or networks.
Facilitate wrongdoing or high-risk systems where inaccuracies could cause bodily harm or significant loss unless expressly permitted and accompanied by contractual mitigations.
Sublicense an API for use by a third party or create an API client that functions substantially the same as the APIs and offer it for third-party use.
Promote or facilitate unlawful online gambling or disruptive commercial messages or advertisements.
Use the APIs to process or store data subject to International Traffic in Arms laws or regulations.
Remove, obscure, or alter any Shamel terms of service or links to or notices of those terms.
We may limit, suspend, or terminate accounts that violate these Terms or that pose a security or legal risk.
Subscription and Payments
Access to and use of the Platform is provided to authorized users without direct payment obligations.
All Platform-related fees, licensing costs, infrastructure expenses, and operational costs are covered by Shamel.
Users are not individually charged for use of the Platform unless otherwise specified in separate written agreements.
Shamel reserves the right to introduce future commercial offerings or premium services subject to updated terms and prior notice where applicable.
Data Hosting and Jurisdiction
The Platform is hosted within the Kingdom of Saudi Arabia. All personal data and system data are stored on infrastructure located in Saudi Arabia and processed in accordance with applicable Saudi laws and regulations.
Governing Law
These Terms shall be governed by the laws and regulations of the Kingdom of Saudi Arabia.
Any disputes shall be subject to the exclusive jurisdiction of the competent courts of Saudi Arabia.
Services Provided by Shamel
Shamel provides AI-powered UI/UX design generation, design system management, workflow automation, application and interface prototyping, collaboration and export tools, AI-assisted content and design recommendations, full-stack application generation, frontend and backend code generation, AI-assisted software development, export of production-ready code and application structures, automated generation of APIs, workflows, and application logic, and AI-powered generation of functional digital products and applications.
We reserve the right to modify, suspend, or discontinue any feature at any time.
The Platform may generate source code, frontend and backend software components, application architectures, APIs and integrations, database structures, and functional software products and digital applications.
Notice on AI-Generated Content Disclaimer
AI-generated outputs may contain inaccuracies or incomplete information, require human review and validation, and are provided as-is without guarantees of accuracy or fitness for a specific purpose.
Users acknowledge and agree that AI-generated code may contain errors, vulnerabilities, bugs, or incomplete logic.
Generated products require technical review, testing, validation, and security assessment before production use.
Shamel does not guarantee that generated outputs are error-free, secure, compliant, or suitable for a particular purpose.
Users are solely responsible for deployment, hosting, maintenance, testing, legal compliance, cybersecurity, and operation of generated products.
Users are solely responsible for reviewing and approving Outputs before use.
Notice on Service Availability
We aim to provide a stable service, but we do not guarantee uninterrupted access. Maintenance, updates, security incidents, or external factors may temporarily affect availability.
We may perform maintenance that could temporarily limit service availability and will try to provide notice for scheduled downtime.
Beta or experimental features may be provided as-is and may be modified or removed without notice. Use of beta features may be subject to separate terms.
Shamel's Ownership, Licenses & Intellectual Property
All intellectual property rights in the Platform, software, AI models, services, documentation, underlying technology, AI systems, models, orchestration frameworks, infrastructure, core generation pipelines, proprietary technologies, and methodologies remain the exclusive property of SDAIA or its licensors. No rights are conveyed except the limited rights expressly granted in these Terms.
You must comply with applicable law when using generated content. Some Services allow you to generate original content. Shamel will not claim ownership over your uploaded materials, proprietary content, organization-specific design systems, custom-generated outputs, or project-specific generated code, subject to applicable subscription and contractual obligations.
You acknowledge that Shamel may generate the same or similar content for others and reserve all rights to do so. You retain ownership of your User Content and represent and warrant that you hold all necessary rights to grant the applicable licenses.
If the Platform returns or allows use of third-party content, templates, stock images, fonts, plug-ins, open-source libraries, third-party frameworks, publicly available software components, or external APIs, you must comply with the applicable third-party license terms.
You are responsible for reviewing applicable third-party licenses, ensuring compliance with open-source obligations, and managing usage restrictions and legal obligations related to incorporated technologies.
Shamel shall not be liable for third-party software components included in generated outputs.
Confidentiality
User credentials, including passwords, keys, and client IDs, are intended to identify your access. You will keep your credentials confidential and make reasonable efforts to prevent and discourage others from using them. User credentials must not be embedded in open-source projects.
User personal information, business information, uploaded assets, design systems, internal documents, and technical and commercial information remain confidential.
Our communications and APIs may contain Shamel confidential information. You will not disclose confidential information to any third party without Shamel's prior written consent, except when compelled by law and where reasonable prior notice is provided unless prohibited by court order.
Shamel confidential information does not include information that you independently developed, that was rightfully given to you by a third party without confidentiality obligation, or that becomes public through no fault of your own.
Each party will keep confidential the other party's non-public business, technical, or financial information designated as confidential or that should reasonably be considered confidential.
Confidentiality does not apply to information that is public, lawfully received from a third party, independently developed, or required to be disclosed by law subject to notice where permitted.
Suspension & Termination
We may suspend or terminate accounts for breach of these Terms, illegal activity, or security risk. We will use reasonable efforts to provide notice where practicable.
You may terminate your account at any time via your settings or by contacting support. Termination does not relieve outstanding payment obligations.
Upon termination, your access ends. We may delete or anonymize your data in accordance with our retention policy unless otherwise agreed.
Miscellaneous
Entire Agreement - these Terms, the Privacy Policy, and any applicable MSA, Service Order, or DPA constitute the entire agreement between you and SDAIA concerning the Platform.
Severability - if any provision is held invalid, the remaining provisions remain enforceable.
Assignment - you may not assign your rights or obligations without our prior written consent. We may assign to an affiliate or in connection with a merger or sale.
No Waiver - failure to enforce any provision does not constitute a waiver.
Notices - we may send notices to the email on file or by posting in the Platform. Notices to us should be sent to legal@---------.com.
Limitation of Liability
Unless otherwise foreseen by law, Shamel shall not be liable for indirect, incidental, consequential, or special damages.
Registration & Acceptance Language
During signup, include the following checkboxes and text. Log user selection and timestamp.
I have read and agree to the Terms & Conditions and the Privacy Policy. (required)
I agree to receive service-related emails and transactional messages. (required)
I consent to the use of my non-sensitive User Content for model improvement. (optional - default: OFF). You can change this in Account Settings.
I confirm I am authorized to register this Account on behalf of my organization. (if registering for an organization)
By clicking Create Account or I Agree, you confirm acceptance of these Terms in English/Arabic language.
Contact Information
For privacy or legal inquiries contact:
Email: --------@---------.com / privacy@------.com
Address:
Phone: --------------